Reservations.com started operations in 2014 and from that year itself, it has made rapid strides in the sector to position itself as one of the best in the industry. Mahesh Chaddah, its co-founder, believes that the domain is very powerful and it can grow bigger than anything compared to what was done by them in the past. He goes on to add that the venture provides them the perfect opportunity to display the skill sets that have been built by them over the years. Chaddah and Yatin Patel seem to have deep faith in their product due to its delivery model and the success that it has garnered till date. They also plan to take the operations a notch higher with some detailed plans as discussed below.
- There have been strategic partnerships – With the kind of success that the website has enjoyed till date, the organization along with its 20 employees are very upbeat. That is also a reason why it has entered into a strategic partnership with Rentalcars Connect that will help it provide an edge to its services. Many other options are also being looked into ticket, dinner and tour reservations so that more interested customers could be reached out with their offerings. The aim is to connect with more people and that cannot be achieved on one’s own –
- partnerships and collaborations are essential to make that happen successfully.
- The aim is to build a lifestyle brand for interested customers – The travel website seeks to develop an identity for itself that can truly be called a lifestyle brand. It aspires to include many facets of daily life so that more people can get the benefit of its products. There is considerable back-end research on the kind of customers that are associated with it and their aspirations. That is mainly the reason why the website wants to diversify and stay relevant for the customers.
Taking a cue from its activities, it can surely be said that the website is leaving no stone unturned to ensure that it places itself at the top of the competition in the sector.