John Lippmann is not interested in not only pushing the bestsellers. You would even come across with the most predictable audience. There is the opportunity to focus on the debut as well the emerging authors. There are few titles that would fall into the category for the lesser known writers.
There is the time when the company was supposed to get shut down and it is when the members move to other clubs. The customers associated with the company are either in the 60’s or 70’s. There are around 95% of the women who are in their 20s and 30s.
The company emphasize on the fictional aspect of the book and so it entirely focuses on the upcoming authors. There is a high chance that the old readers would have their favourite authors who have shown interest in different books. The younger readers of John Lipmann would identify their favourite authors.
There is the opportunity to speak to the younger women who would show interest in subscription such as Stitch Fix and Birchbox. You have the golden chance to shop online and enjoy the enthusiasm that is usually achieved through the subscription of the lifestyle services.
Members associated with Book of the Month
As per John Lippman, there are around 100,000 active members associated. The company also takes the initiative to develop a platform that would enable proper marketing of new books. There are around 330,000 Instagram followers available who would certainly create a positive impression on Pinterest.
Book of the Month is an old establishment and it is really important that the club has given complete support and ensure that the talented authors have the right platform through which they can show love and connect with other author. The main objective is not to create a small impact, rather emphasizing on creating huge impact through limited accounts of books and then sell it!